SECONDARY RESEARCH
Secondary research is frequently used to establish a baseline of information about competitors, markets, and products quickly and efficiently. While the information is open to the public and generally less granular than primary research, it is cost-effective to identify knowledge gaps, key issues and trends, and potential sources for primary research.
We have access to many relevant industry databases and research tools for our secondary databases.
In addition to databases, data collection involves gathering available market statistics of the historical and current periods from trusted sources such as company websites, company published financials, industry associations, business directories, industry magazines, and others. These sources of information provide a low-cost early warning system while also assisting primary research efforts.