Sweeteners Market

Sweeteners Market Size Analysis

According to a research survey conducted by ChemView Consulting, in 2022, the Global Sweeteners Market was worth US$ 141.7 Bn and is expected to grow at a CAGR of 3.4% over the forecast period. The market is expected to hit US$ 185.1 Bn by 2030 end.

With increased health consciousness, customers are making healthier choices when it comes to the consumption of various food and beverage items. Recent consumer trends include a desire for low-calorie, low-sugar, and all-natural & organic ingredient-based goods, owing to the different health advantages provided and the growing prevalence of chronic diseases worldwide due to unhealthy dietary patterns.

Sweeteners are introduced by the major players in the food & beverage industry, owing to their numerous health benefits and higher safety levels.

Market Dynamic

DEMAND FOR LOW-SUGAR FOOD WILL DRIVE THE MARKET GROWTH

Technological breakthroughs, innovations in food production, and easy access to knowledge on various food items are just a few of the factors that have contributed to a steady increase in demand for innovative food ingredients, including sweeteners. The health-conscious trend will continue over the projected period, boosting demand for natural sweeteners.

Natural sweeteners are substantially more popular than artificial sweeteners in the sweeteners industry, owing to a growing preference for raw food items. Consumer demand for zero-added sugar, free-form sugar, and low-sugar goods has significantly influenced sweetener sales worldwide.

HIGH COSTS HAMPER THE MARKET REACH

Overconsumption of natural sweeteners can result in health issues such as tooth decay, weight gain, poor nutrition, and elevated triglycerides.

To be labeled a natural sweetener, natural sweeteners must pass several tests and trials and meet labeling standards and laws. All these elements add to the manufacturing expenses, eventually adding to the cost. As a result, natural sweeteners are more expensive than artificial sweeteners. It might provide a hurdle to expanding the natural sweeteners market during the projected period.

RESEARCH & DEVELOPMENT ACTIVITIES CREATE OPPORTUNITIES FOR THE MARKET

Researchers are developing new lines of natural sweetener products to fulfill the increased customer demand for health-promoting goods. Monk fruit, for example. The successful research and developments in the sweetener market for the production of safer and better products to cater to the increasing demand of consumers for secure, health-benefiting products would create a huge growth opportunity for the sweeteners market and, in turn, for the natural sweeteners market, in the coming years.

Market Segments Covered in Report

By Type:

• Novel
• Natural
• Sugar alcohol
• Sucrose
• Artificial

By Industry:

• Food & Beverage (sweet spreads, bakery goods, beverages, dairy products, confectionery & chewing gums, and others)
• Direct sales
• Pharmaceuticals
• Others

By Region and Country:

• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
• Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
• Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Why is it predicted that the food and beverage sector will be the major sweetener user?

The food and beverage industry is expected to be the largest users of novel sweeteners. With the advent of the fitness movement, the food and beverage sector has begun using innovative sweeteners, particularly stevia, in baked goods, syrups, drinks, and other products. Furthermore, new sweeteners improve the tastes of a variety of meals.

Which product type is likely to be widely used during the projected period?

Between 2022 and 2030, novel sweeteners are expected to find the most widespread drink use. Sugar-sweetened beverage consumption has been linked to poor health consequences. As a result, more customers are turning to beverages containing new sweeteners. Popular soft drink makers have begun substituting sugar with sweeteners in their beverages to entice more customers.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

• The Asia Pacific market for natural sweeteners is expected to develop at the quickest rate, with a market share of 30.0% in 2021. Lifestyle changes and a rise in health consciousness among customers are driving market expansion. The Asia Pacific market is particularly dynamic regarding fast urbanization, diet variety, and appealing and free trade policies in the food industry.
• The sweeteners market in Latin America, the Middle East, and Africa is predicted to increase rapidly.

Competition Analysis

Many manufacturers and suppliers intend to focus on new product development, logistics, and distribution channel strengthening to expand their company. The most favored growth tactics are acquisitions and new product launches.

Leading businesses are concentrating on growth and collaborations. Market leaders focus on introducing novel, low-calorie, and natural ingredient-based goods. R&D efforts have been significant in producing goods for specific demands.

Some of the key developments that have taken place in the Sweeteners Market include:

• In December 2019, PureCircle, just debuting a novel stevia leaf sweetener, is making strides in commercializing stevia-based protein and fiber additives. The increased demand for zero-added sugar and reduced-sugar products is driving the debut of the new product.
• In November 2019, Avansya, a joint venture between Cargill and Royal DSM, began manufacturing EverSweet stevia sweeteners in the United States. Such measures are intended to increase the product’s acceptance rate among customers worldwide.

A list of some of the key suppliers present in the market are:

• Carl Kühne KG (GmbH & Co.)
• Castelo Alimentos S/A
• Aspall Cyder Ltd
• White house foods
• Spectrum Organic Products, LLC
• Higher Nature Limited.
• Vitane Pharmaceuticals, Inc.
• The Kraft Heinz Company
• Bragg Live Food Products, Inc.
• Swanson Health Products, Inc.
• Solana Gold Organics
• Amfac, Inc.(American Garden)
• Mautner Markhof Feinkost GmbH
• GNC holdings inc
• Eden Foods, Inc.
• Pompeian, Inc.
• NutraMarks, Inc.
• Eden Nuganics
• Viva Naturals
• Health Connection Wholefoods

Global Sweeteners Market 2022-2030: Report Coverage and Highlights

• Assessment of the historical and current market size (2017-2021), market projections (2022-2030), and its contribution to the parent market
• Key drivers, restraints, opportunities, and key emerging trends impacting market growth
• Predictions on critical supply, demand, and technological trends and changes in consumer behavior
• Value chain analysis (list of manufacturers, distributors, end-users, average profitability margins, etc.)
• Segment-wise, country-wise, and region-wise market analysis
• Competition mapping, market share analysis, key strategies adopted by top players, and competitive tactical intelligence
• Key product innovations and regulatory framework
• Covid-19 impact on the market and how to navigate
• Strategic market analysis and recommendations on crucial winning strategies