Soft Touch Polyurethane Coatings Market

Soft Touch Polyurethane Coatings Market by Base Type (Water-based, Solvent-based), Product Types (2K, UV (Ultra Violet)), End-use industry (Transport and automotive, Electrical and electronics, Wood and furniture) & Region – Forecast 2023 – 2033

The Soft Touch Revolution Innovations in Polyurethane Coatings for Automotive and Consumer Goods

Category: Chemicals & Materials Published Date : Feb-23 ID: CVC-91880 Format: PDF Pages: 300

Report Highlights
According to a research survey conducted by ChemView Consulting, in 2023, Soft Touch Polyurethane Coatings Market was worth US $ 14,833.70 Mn. The market is expected to grow at a CAGR of 7.0% between 2023 and 2033 to hit US $ 29,278.49 Mn by 2033 end.

Key Market Trends

The Solution for a Luxurious Touch

With its soft and luxurious touch, soft-touch polyurethane coatings are becoming a popular choice for various applications, creating a wide range of opportunities in the market.

The Key to Improving Product Comfort

Soft touch polyurethane coatings are a key factor in improving product comfort due to their soft and comfortable properties, making it a valuable product in the market.

The Essential Element in Consumer Goods

With its role in improving product quality and user experience, soft touch polyurethane coatings are an essential element in the consumer goods industry, creating a wide range of opportunities in the market.

Market Drivers

Increasing demand for premium and luxurious finishes

Soft touch polyurethane coatings are widely used in industries such as automotive, furniture, and consumer goods, where a premium and luxurious finish is required. The increasing demand for high-end products with soft-touch surfaces is expected to drive the growth of the soft touch polyurethane coatings market.

As a durable and flexible material, soft touch polyurethane coatings are becoming a popular choice for manufacturers looking for long-lasting and high-performance solutions. This is expected to create lucrative opportunities for players operating in the soft touch polyurethane coatings market.

The rising adoption of soft touch polyurethane coatings in other end-use industries, such as electronics and healthcare, due to its antimicrobial and easy-to-clean properties, is expected to further boost the growth of the soft touch polyurethane coatings market.

Segmentation Insights

After conducting a thorough analysis of the Soft Touch Polyurethane Coatings Market, we have identified the top three trending segments in the industry. These segments are experiencing significant growth, high demand, and widespread adoption.

Most Popular (Fastest Growth Rate)

Water-based Soft Touch Polyurethane Coatings (Wood and Furniture Industry)

Water-based Soft Touch Polyurethane Coatings are the most popular choice in the Wood and Furniture Industry due to their low VOC emissions and environmentally-friendly nature. They are widely used in the production of furniture, cabinets, and wooden fixtures, providing a soft touch feel to the surface. Water-based Soft Touch Polyurethane Coatings’ superior durability, scratch resistance, and matte finish make them the preferred choice for the wood and furniture industry.

Most Selling (Largest Market Share)

2K Soft Touch Polyurethane Coatings (Transport and Automotive Industry)

2K Soft Touch Polyurethane Coatings are the most selling product in the Transport and Automotive Industry due to their superior durability and scratch resistance properties. They are widely used in the production of automotive interiors, providing a luxurious feel to the surface. 2K Soft Touch Polyurethane Coatings’ ability to withstand harsh environmental conditions, UV radiation, and chemicals make them the go-to choice for the transport and automotive industry.

Trending (Gaining Traction)

UV Soft Touch Polyurethane Coatings (Electrical and Electronics Industry)

UV Soft Touch Polyurethane Coatings are gaining significant traction in the Electrical and Electronics Industry due to their ability to provide a soft touch feel and a high gloss finish to surfaces. They are widely used in the production of electronic devices such as smartphones, tablets, and computers, enhancing their aesthetic appeal. UV Soft Touch Polyurethane Coatings’ rapid curing time, resistance to chemicals and abrasion make them a trending choice in the electrical and electronics industry.

Regional Insights

Asia-Pacific: A Booming Market Fueled by Consumer Demand

The Asia-Pacific region has emerged as a significant market for soft-touch polyurethane coatings, driven by its growing consumer demand for high-quality and aesthetically pleasing products. The expanding automotive, electronics, and furniture industries in countries like China, India, and South Korea have contributed to the increasing need for soft-touch polyurethane coatings. The region’s manufacturing prowess and cost-competitive advantages make Asia-Pacific an attractive market for soft-touch polyurethane coating manufacturers and investors.

Middle East: A Progressive Market with an Eye on Sustainability

The Middle Eastern market is witnessing rapid growth in the soft touch polyurethane coatings sector, as the region focuses on developing sustainable and innovative solutions for various industries. The construction, automotive, and packaging industries are propelling the demand for soft touch polyurethane coatings, with countries like the United Arab Emirates, Saudi Arabia, and Qatar leading the way. The Middle East’s commitment to sustainable practices and its strategic location make it an appealing market for global soft touch polyurethane coatings manufacturers and investors.



Report Includes

Research Scope/Taxonomy
Market Analysis by Base Types:

  • Water-based
  • Solvent-based

Market Analysis by Product Types:

  • 2K
  • UV (Ultra Violet)

Market Analysis by End-use industry:

  • Transport and automotive
  • Electrical and electronics
  • Wood and furniture
  • Others (packaging, measuring devices)

Market analysis by region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Middle East & Africa
  • East Asia
  • South Asia & Pacific






Analyst Credentials

Key Companies Profiled

  • RPM International Inc.
  • The Sherwin Williams Company
  • PPG Industries Inc
  • Axalta Coating Systems Ltd.
  • Jotun AS
  • AkzoNobel N.V.
  • Aexcel Corporation
  • Sokan New Materials.

1.1. Global Market Snapshot

1.2. Key Success Factors

1.3. Strategic Analysis and Recommendations

2.1. Market Taxonomy

2.2. Market Definitions

3.1. Preliminary Investigation & Research Design

3.2. Secondary Research & Primary Research

3.3. Data Analysis & Econometric Modelling

3.4. Expert Data Validation

4.1. Supply-Side Trends

4.2. Demand-Side Trends

5.1. Global Market Value (US$ Mn) Analysis, 2017 – 2032

5.2. Incremental $ Opportunity Index, 2022-2032

5.3. Global Market Volume (Tons) Analysis, 2017 – 2032

6.1. Regional Level Pricing Analysis and Forecast

6.1.1. Manufacturers Level Pricing

6.1.2. Distributor Level Pricing

6.2. Global Pricing Analysis Benchmark

6.3. Cost Breakdown Analysis

7.1. Cross Analysis of Application w.r.t Base Types

8.1. Regional Supply Vs. Demand Gap Assessment

8.2. Top Producing Countries Analysis

9.1. Macroeconomic Factors

9.2. Forecast Factors

9.3. Market Dynamics

9.3.1. Driver

9.3.2. Restraint

9.3.3. Opportunity

9.4. Supply Chain Analysis

9.4.1. List Raw Material Suppliers

9.4.2. List of Manufacturers

9.4.3. List of Distributors

9.4.4. List of End-Users

9.4.5. End-Users Consumption Analysis

9.4.6. Average Profitability Margin Analysis

9.5. Covid-19 Impact Assessment

9.5.1. Economy/Cluster Projections

9.5.2. Covid-19 Economic Assessment

9.5.3. Impact on Target Market

9.5.4. Recovery Scenario

9.6. Regulatory Framework

9.6.1. Regulations of Key Countries

9.6.2. Potential Impact of Regulations

9.7. Porter’s Five Forces Analysis

9.8. Technology Landscape

10.1. Introduction

10.2. Historical and Current Market (2017-2021) and Future Market Analysis (2022-2032) By Base Types [Value (US$ Mn) and Volume (Tons) Analysis]

10.3. Water-based

10.4. Solvent-based

12.3.Market Attractiveness Analysis by Base Types

11.1. Introduction

11.2. Historical and Current Market (2017-2021) and Future Market Analysis (2022-2032) By Product Type [Value (US$ Mn) and Volume (Tons) Analysis]

11.3. 2K

11.4. UV (Ultra Violet)

12.3.Market Attractiveness Analysis by Product Type

12.1. Introduction

12.2. Historical and Current Market (2017-2021) and Future Market Analysis (2022-2032) By End-use industry [Value (US$ Mn) and Volume (Tons) Analysis]

12.3. Transport and automotive

12.4. Electrical and electronics

12.5. Wood and furniture

12.6. Others (packaging, measuring devices)

12.7. Others

12.3.Market Attractiveness Analysis by End-use industry

13.1. Introduction

13.2. Key Market Trends

13.3. Historical and Current Market (2017-2021) and Future Market Analysis (2022-2032) By Region [Value (US$ Mn) and Volume (Tons) Analysis]

13.3.1. North America

13.3.2. Latin America

13.3.3. Europe

13.3.4. Asia-Pacific

13.3.5. Middle East

13.3.6. Africa

13.4. Market Attractiveness Analysis by Region

14.1. Introduction

14.2. Key Market Trends

14.3. Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]

14.3.1. By Country

14.3.1.1. U.S.

14.3.1.2. Canada

14.3.2. By Base Types

14.3.3. By Product Type

14.3.4. By End-use industry

14.4. Market Attractiveness Analysis

14.4.1. By Country

14.4.2. By Base Types

14.4.3. By Product Type

14.4.4. By End-use industry

15.1. Introduction

15.2. Key Market Trends

15.3. Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]

15.3.1. By Country

15.3.1.1. Brazil

15.3.1.2. Mexico

15.3.1.3. Rest of Latin America

15.3.2. By Base Types

15.3.3. By Product Type

15.3.4. By End-use industry

15.4. Market Attractiveness Analysis

15.4.1. By Country

15.4.2. By Base Types

15.4.3. By Product Type

15.4.4. By End-use industry

16.1. Introduction

16.2. Key Market Trends

16.3. Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]

16.3.1. By Country

16.3.1.1. Germany

16.3.1.2. Italy

16.3.1.3. France

16.3.1.4. UK

16.3.1.5. Spain

16.3.1.6. Netherlands

16.3.1.7. Norway

16.3.1.8. Russia

16.3.1.9. Rest of Europe

16.3.2. By Base Types

16.3.3. By Product Type

16.3.4. By End-use industry

16.4. Market Attractiveness Analysis

16.4.1. By Country

16.4.2. By Base Types

16.4.3. By Product Type

16.4.4. By End-use industry

17.1. Introduction

17.2. Key Market Trends

17.3. Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]

17.3.1. By Country

17.3.1.1. China

17.3.1.2. Japan

17.3.1.3. South Korea

17.3.1.4. India

17.3.1.5. Indonesia

17.3.1.6. Thailand

17.3.1.7. Vietnam

17.3.1.8. Australia & New Zealand

17.3.1.9. Rest of Asia-Pacific

17.3.2. By Base Types

17.3.3. By Product Type

17.3.4. By End-use industry

17.4. Market Attractiveness Analysis

17.4.1. By Country

17.4.2. By Base Types

17.4.3. By Product Type

17.4.4. By End-use industry

18.1. Introduction

18.2. Key Market Trends

18.3. Pricing Analysis

18.4. Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]

18.4.1. By Country

18.4.1.1. Saudi Arabia

18.4.1.2. Turkey

18.4.1.3. U.A.E.

18.4.1.4. Rest of the Middle East

18.4.2. By Base Types

18.4.3. By Product Type

18.4.4. By End-use industry

18.5. Market Attractiveness Analysis

18.5.1. By Country

18.5.2. By Base Types

18.5.3. By Product Type

18.5.4. By End-use industry

19.1. Introduction

19.2. Key Market Trends

19.3. Pricing Analysis

19.4. Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]

19.4.1. By Country

19.4.1.1. South Africa

19.4.1.2. Nigeria

19.4.1.3. Egypt

19.4.1.4. Rest of Africa

19.4.2. By Base Types

19.4.3. By Product Type

19.4.4. By End-use industry

19.5. Market Attractiveness Analysis

19.5.1. By Country

19.5.2. By Base Types

19.5.3. By Product Type

19.5.4. By End-use industry

20.1. Tier Structure Breakdown

20.2. Market Share Analysis

20.3. Production Capacity Analysis

20.4. Company Footprint Analysis

20.4.1. Product Footprint of Players

20.4.2. Regional Footprint of Players

20.4.3. Channel Footprint of Players

20.5. Brand Preference Analysis

20.6. Competition Dashboard

21.1. RPM International Inc..

21.1.1. Company Overview

21.1.2. Product & Financial Portfolio

21.1.3. Manufacturing Facilities

21.1.4. Recent Developments

21.1.5. SWOT Analysis

21.1.6. Strategy Overview

21.2. The Sherwin Williams Company

21.3. PPG Industries Inc

21.4. Axalta Coating Systems Ltd.

21.5. Jotun AS

21.6. AkzoNobel N.V.

21.7. Aexcel Corporation

21.8. Sokan New Materials.