Report Highlights
According to a research survey conducted by ChemView Consulting, in 2023, Soft Touch Polyurethane Coatings Market was worth US $ 14,833.70 Mn. The market is expected to grow at a CAGR of 7.0% between 2023 and 2033 to hit US $ 29,278.49 Mn by 2033 end.

Key Market Trends

The Solution for a Luxurious Touch

With its soft and luxurious touch, soft-touch polyurethane coatings are becoming a popular choice for various applications, creating a wide range of opportunities in the market.

The Key to Improving Product Comfort

Soft touch polyurethane coatings are a key factor in improving product comfort due to their soft and comfortable properties, making it a valuable product in the market.

The Essential Element in Consumer Goods

With its role in improving product quality and user experience, soft touch polyurethane coatings are an essential element in the consumer goods industry, creating a wide range of opportunities in the market.

Market Drivers

Increasing demand for premium and luxurious finishes

Soft touch polyurethane coatings are widely used in industries such as automotive, furniture, and consumer goods, where a premium and luxurious finish is required. The increasing demand for high-end products with soft-touch surfaces is expected to drive the growth of the soft touch polyurethane coatings market.

As a durable and flexible material, soft touch polyurethane coatings are becoming a popular choice for manufacturers looking for long-lasting and high-performance solutions. This is expected to create lucrative opportunities for players operating in the soft touch polyurethane coatings market.

The rising adoption of soft touch polyurethane coatings in other end-use industries, such as electronics and healthcare, due to its antimicrobial and easy-to-clean properties, is expected to further boost the growth of the soft touch polyurethane coatings market.

Segmentation Insights

After conducting a thorough analysis of the Soft Touch Polyurethane Coatings Market, we have identified the top three trending segments in the industry. These segments are experiencing significant growth, high demand, and widespread adoption.

Most Popular (Fastest Growth Rate)

Water-based Soft Touch Polyurethane Coatings (Wood and Furniture Industry)

Water-based Soft Touch Polyurethane Coatings are the most popular choice in the Wood and Furniture Industry due to their low VOC emissions and environmentally-friendly nature. They are widely used in the production of furniture, cabinets, and wooden fixtures, providing a soft touch feel to the surface. Water-based Soft Touch Polyurethane Coatings’ superior durability, scratch resistance, and matte finish make them the preferred choice for the wood and furniture industry.

Most Selling (Largest Market Share)

2K Soft Touch Polyurethane Coatings (Transport and Automotive Industry)

2K Soft Touch Polyurethane Coatings are the most selling product in the Transport and Automotive Industry due to their superior durability and scratch resistance properties. They are widely used in the production of automotive interiors, providing a luxurious feel to the surface. 2K Soft Touch Polyurethane Coatings’ ability to withstand harsh environmental conditions, UV radiation, and chemicals make them the go-to choice for the transport and automotive industry.

Trending (Gaining Traction)

UV Soft Touch Polyurethane Coatings (Electrical and Electronics Industry)

UV Soft Touch Polyurethane Coatings are gaining significant traction in the Electrical and Electronics Industry due to their ability to provide a soft touch feel and a high gloss finish to surfaces. They are widely used in the production of electronic devices such as smartphones, tablets, and computers, enhancing their aesthetic appeal. UV Soft Touch Polyurethane Coatings’ rapid curing time, resistance to chemicals and abrasion make them a trending choice in the electrical and electronics industry.

Regional Insights

Asia-Pacific: A Booming Market Fueled by Consumer Demand

The Asia-Pacific region has emerged as a significant market for soft-touch polyurethane coatings, driven by its growing consumer demand for high-quality and aesthetically pleasing products. The expanding automotive, electronics, and furniture industries in countries like China, India, and South Korea have contributed to the increasing need for soft-touch polyurethane coatings. The region’s manufacturing prowess and cost-competitive advantages make Asia-Pacific an attractive market for soft-touch polyurethane coating manufacturers and investors.

Middle East: A Progressive Market with an Eye on Sustainability

The Middle Eastern market is witnessing rapid growth in the soft touch polyurethane coatings sector, as the region focuses on developing sustainable and innovative solutions for various industries. The construction, automotive, and packaging industries are propelling the demand for soft touch polyurethane coatings, with countries like the United Arab Emirates, Saudi Arabia, and Qatar leading the way. The Middle East’s commitment to sustainable practices and its strategic location make it an appealing market for global soft touch polyurethane coatings manufacturers and investors.

Report Includes

Market Size Data

• Global market size data, historical (2018 to 2022) and forecast (2023 to 2033), by each segment and region
• Regional level market size data, historical (2018 to 2022) and forecast (2023 to 2033), by each segment and country
• Country level market share data, historical (2018 to 2022) and forecast (2023 to 2033), by each segment
• Market attractiveness analysis based on market share index and CAGR index for each of the segments and regions
• Incremental dollar opportunity generated in the forecast period would be indicated
• Key Takeaways, Recommendations, and key investment pockets for the relevant segments would be highlighted

Market Background

• Macroeconomic factors that impact the market developments
• Market dynamics (Drivers, Restraints, Opportunities) that positively or negatively influence market growth
• Supply Side and Demand Side trends – trends witnessed from buyers and suppliers side
• Production and Consumption Gap Analysis – analysis of gap between production and consumption in any geography to fulfil unmet demand
• Trade analysis and analysis of key supply and demand hubs
• Identification of hotbed opportunities existing in the market
• Porter’s and PEST analysis to understand the business environment of the geography
• Regulatory scenario – Identification of key sector specific and trade regulations, and assessment of whether it helps or hinder market development & growth

Pricing Analysis

• Regional-level product pricing analysis to set and benchmark your current or future product offerings across each product type
• Historical and projected pricing trends of the product which helps in determining the product’s price and/or services beneficial for companies product lifecycle
• Cost teardown analysis and key factors impacting pricing

Value Chain Analysis

• Country-wise list of raw material suppliers
  • Raw material price trends and buyers’ sentiment
  • Overview of Intelligent Sourcing Technique
  • Raw material procurement requirements
  • Vendor selection criteria
• Country-wise list of product manufacturers
• Country-wise list of distributors/traders
• Country-wise list of end-users
  • End-Users/Customers consumption mapping
  • Key End-Users/Customers client list
• Country-wise list of other key channel partners
• Average profitability margins
• Regional value chain dynamics

Competition Analysis

• • Market shares and production capacities of key players
  • Tier structure analysis of market
  • Comprehensive competition dashboard representing the top 10-15 players in the market
  • Individual company profiles of top 15 to 20 manufacturers
    • Business Overview
    • Product Portfolio
    • Key Financials
    • Recent Developments
    • SWOT Analysis
    • Strategies

Research Scope/Taxonomy
Market Analysis by Base Types:

• Water-based
• Solvent-based

Market Analysis by Product Types:

• 2K
• UV (Ultra Violet)

Market Analysis by End-use industry:

• Transport and automotive
• Electrical and electronics
• Wood and furniture
• Others (packaging, measuring devices)

Market analysis by region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• Middle East & Africa
• East Asia
• South Asia & Pacific

Country Coverage
North America: U.S., Canada
Latin America: Brazil, Mexico, Argentina, Central America, Rest of Latin America
Western Europe: Germany, Italy, France, UK, Spain, Poland, Romania, Rest of Western Europe
Eastern Europe: Russia & Belarus, Balkan Countries, Baltic Countries, Central Asia, Rest of Eastern Europe
Middle East & Africa: KSA, UAE, Turkey, Israel, Northern Africa, South Africa, Rest of Middle East & Africa
East Asia: China, Japan, South Korea
South Asia & Pacific: India, ASEAN, Australia & New Zealand, Rest of South Asia & Pacific

Key Companies Profiled

• RPM International Inc.
• The Sherwin Williams Company
• PPG Industries Inc
• Axalta Coating Systems Ltd.
• Jotun AS
• AkzoNobel N.V.
• Aexcel Corporation
• Sokan New Materials.

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