Natural Cosmetics Market

Global Natural Cosmetics Market Analysis and Opportunity Assessment by Product Type, Applications, End Use, Sales Channel, Region, and Country – Forecast 2022 – 2032

The market is expected to generate an incremental $ opportunity of US$ 22,140.6 Mn between 2022 and 2032

Category: Chemicals & Materials


ID: CVC-00544


Format: PDF+Excel Dataset


Published Date: November 2022


Pages: 320

Natural Cosmetics Market Size Analysis

According to a recent survey conducted by ChemView Consulting, the Global Natural Cosmetics Market grew at a CAGR of 5.2% between 2017-2021 and is estimated to be US$ 31,265.7 Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 5.5% and is expected to reach a valuation of US$ 53,406.3 Mn by 2032 end.

Throughout the projected period, the market is anticipated to grow in response to Consumers’ inclination towards chemical-free makeup and natural solutions is fueling the demand for natural cosmetics. Additionally, consumers have a growing trend for ‘green beauty’ and ‘clean beauty,’ compelling cosmetic scientists to return to traditional and local ingredients.

Market Dynamic


Natural and organic cosmetics are in high demand. Several factors contribute to this growth, including consumers’ desire to avoid harmful chemicals and synthetic ingredients. Without the use of such substances, natural and organic cosmetics are less expensive than their counterparts, which are made from synthetic chemicals. They also tend to be free of any hazardous chemicals. Increasing awareness about these products’ negative effects on health is another factor contributing to the popularity of natural and organic cosmetics.


International standards and voluntary guidelines regulate the cosmetics market. However, there are no explicit laws or regulations about natural cosmetics. This situation has resulted in ambiguous definitions that have led to uncertain approaches. Institutional opinions of natural cosmetics differ from private standards.

COVID-19 Impact

The Covid-19 outbreak has harmed beauty and personal care goods. Consumers seek beauty products that are free of contaminants, have recognizable brands, and are effective. For firms to continue to sell their products shortly before this epidemic stops, they need to provide door-to-door and online delivery options. There’s speculation that sales will increase in brick-and-mortar stores but decrease online. Global consumers claim they anticipate more online involvement and expenditure before COVID-19 ends. The market value might not catch up to the pre-COVID-19 value until 2027.

Natural Cosmetics Market

Market Segments Covered in Report

By Product Type:

  • Skin Care
  • Hair care
  • Color Cosmetics
  • Fragrance
  • Oral Care
  • Toiletries

By Application:

  • Male
  • Female
  • Unisex
  • Baby

By End-use :

  • Personal Care (Household)
  • Salon & Spa

By Sales Channel:

  • Hypermarket/Supermarket
  • Online Stores
  • Convenience Stores
  • Specialty Stores
  • Wholesale/Distributors
  • Club Stores

By Region and Country:

  • North America (U.S., Canada)
  • Latin America (Brazil, Mexico, Rest of Latin America)
  • Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
  • Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
  • Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Why are Natural Cosmetics for Skin Care and Hair Care projected to ensure the most revenue during the forecast period?

At 55.0% of the market, Natural Cosmetics for Skin Care and Hair Care had the greatest revenue share. Natural cosmetics for hair care and skin care continue to influence growth strategies, while manufacturers are targeted towards capitalizing on color cosmetics and fragrances. The growing popularity of natural cosmetic colors made using pigments found in fruits and vegetables also works to the market players’ advantage.

Why are the Male Grooming Space and Online Stores segment expected to expand the fastest during the forecast period?

In 2021, Natural cosmetics, with their unique combination of science and nature, are fast becoming the preferred choice among consumers who are increasingly moving away from heavily processed, artificial ingredients. Demand for natural cosmetics for men is expected to remain strong, especially in global markets such as China and India. Social acceptance of natural products has made it difficult for manufacturers to compete against a resurgent K-Beauty trend.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

  • In 2021, the Europe market held a sizeable revenue share of 35.3%. According to Cosmetics Design Europe, consumers in Germany and France were more conscious about what they applied to their skin. As a result, they preferred natural, herbal, and organic for their skincare routines.
  • In Asia Pacific, the market for natural skin care products is expected to witness a CAGR of 5.9% from 2022 to 2032. Consumer’s inclination towards naturally manufactured products is expected to shoot up demand for such products, especially in developing countries, such as India and China.

Competition Analysis

Major corporations are turning to organic and inorganic development tactics to strengthen their position in the market by diversifying their product offerings. These firms hope to stabilize or grow their global business presence by leveraging new technologies and adopting new business practices.

Some of the key developments that have taken place in the Natural Cosmetics Market include:

  • In May 2021, The male vegan cosmetics line The new Tea Tree Dandruff Control Shampoo from Phy, which is mild, sulfate-free, and silicone-free, was just released. In this shampoo, Australian-origin tea tree oil and willow bark combine to fight microorganisms, leaving your scalp flake-free, itchy, and with nourished hair.
  • In November 2021, With the opening of its first-ever beauty e-commerce store in India, Victoria’s Secret, the top intimate specialty retailer, increased its global footprint.

A list of some of the key suppliers present in the market are:

  • The Estee Lauder Companies, Inc.
  • L’Occitance International SA
  • FANCL Corp.
  • The Clorox Co
  • LOreal SA
  • Jurlique International Pty. Limited
  • Laboratoire Nuxe
  • Bare, Escentuals, Inc
  • Aubrey Organics, Inc.
  • Nature’s Gate

Report Coverage and Highlights

  • Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
  • Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
  • The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
  • Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
  • Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
  • Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
  • Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
  • Key drivers, restraints, opportunities, and emerging trends impacting the market growth.
  • Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
  • Strategic market analysis, recommendations, and future headways on crucial winning strategies.
Research Scope Details
Forecast period 2022-2032
Historical data available for 2017-2021
Market analysis USD Million for Value and Tons for Volume, and CAGR from 2022 to 2032
Key regions covered North America, Latin America, Europe, Asia-Pacific, Middle East, and Africa
Key countries covered US, Canada, Brazil, Mexico, Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Saudi Arabia, Turkey, UAE, South Africa, Nigeria, Egypt
Key segments covered By Product Type, Applications, End Use, Sales Channel, and Region
Customization scope Available upon Request
Pricing and purchase options Available upon Request


  • Report Includes

    Market Size Data

    • Global market size data, historical (2018 to 2022) and forecast (2023 to 2033), by each segment and region
    • Regional level market size data, historical (2018 to 2022) and forecast (2023 to 2033), by each segment and country
    • Country level market share data, historical (2018 to 2022) and forecast (2023 to 2033), by each segment
    • Market attractiveness analysis based on market share index and CAGR index for each of the segments and regions
    • Incremental dollar opportunity generated in the forecast period would be indicated
    • Key Takeaways, Recommendations, and key investment pockets for the relevant segments would be highlighted

    Market Background

    • Macroeconomic factors that impact the market developments
    • Market dynamics (Drivers, Restraints, Opportunities) that positively or negatively influence market growth
    • Supply Side and Demand Side trends – trends witnessed from buyers and suppliers side
    • Production and Consumption Gap Analysis – analysis of gap between production and consumption in any geography to fulfil unmet demand
    • Trade analysis and analysis of key supply and demand hubs
    • Identification of hotbed opportunities existing in the market
    • Porter’s and PEST analysis to understand the business environment of the geography
    • Regulatory scenario – Identification of key sector specific and trade regulations, and assessment of whether it helps or hinder market development & growth

    Pricing Analysis

    • Regional-level product pricing analysis to set and benchmark your current or future product offerings across each product type
    • Historical and projected pricing trends of the product which helps in determining the product’s price and/or services beneficial for companies product lifecycle
    • Cost teardown analysis and key factors impacting pricing

    Value Chain Analysis

    • Country-wise list of raw material suppliers
      • Raw material price trends and buyers’ sentiment
      • Overview of Intelligent Sourcing Technique
      • Raw material procurement requirements
      • Vendor selection criteria
    • Country-wise list of product manufacturers
    • Country-wise list of distributors/traders
    • Country-wise list of end-users
      • End-Users/Customers consumption mapping
      • Key End-Users/Customers client list
    • Country-wise list of other key channel partners
    • Average profitability margins
    • Regional value chain dynamics

    Competition Analysis

    • Market shares and production capacities of key players
    • Tier structure analysis of market
    • Comprehensive competition dashboard representing the top 10-15 players in the market
    • Individual company profiles of top 15 to 20 manufacturers
      • Business Overview
      • Product Portfolio
      • Key Financials
      • Recent Developments
      • SWOT Analysis
      • Strategies

Country Coverage
North America: U.S., Canada
Latin America: Brazil, Mexico, Argentina, Central America, Rest of Latin America
Western Europe: Germany, Italy, France, UK, Spain, Poland, Romania, Rest of Western Europe
Eastern Europe: Russia & Belarus, Balkan Countries, Baltic Countries, Central Asia, Rest of Eastern Europe
Middle East & Africa: KSA, UAE, Turkey, Israel, Northern Africa, South Africa, Rest of Middle East & Africa
East Asia: China, Japan, South Korea
South Asia & Pacific: India, ASEAN, Australia & New Zealand, Rest of South Asia & Pacific

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Frequently Asked Questions

In the forecast period between 2022 and 2032, the market is expected to grow at a CAGR of 5.5%.


Natural cosmetics cause a new class of product innovation, which adds value to the cosmetics industry. Natural cosmetics are being used as they cater to health-conscious consumers’ demand for chemical-free products and their desire for natural solutions.


Major global Natural Cosmetics Market players are The Estee Lauder Companies, Inc., L’Occitance International SA, FANCL Corp., The Clorox Co, LOreal SA, and Jurlique International Pty. Limited, Laboratoire Nuxe, Bare, Escentuals, Inc, Aubrey Organics, Inc., Nature’s Gate.


Lack of awareness about the newly launched products in low-income countries and limited penetration of some of the most prominent brands in various underdeveloped regions are likely to disrupt the market growth.


The Asia Pacific region is expected to account for the largest market revenue share in the Global Natural Cosmetics market.


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