Kombucha Market

Kombucha Market Size Analysis

According to a recent survey conducted by ChemView Consulting, the Global Kombucha Market grew at a CAGR of 14.6% between 2017-2021 and is estimated to be US$ 2274.3 Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 16.3% and is expected to reach a valuation of US$ 10,295.4 Mn by 2032 end.

Black or green tea makes the fermented, sweetened beverage known as kombucha. It becomes a mild beverage with a 0.5% alcohol level by natural fermentation. Due to its numerous health advantages, including lowering the risk of heart disease and enhancing the growth of the intestinal microflora that permeates the body, kombucha can be eaten as a probiotic beverage.

Market Dynamic

RISING POPULARITY OF FUNCTIONAL BEVERAGES TO AUGMENT MARKET GROWTH

Customers’ interest in and demand for beverages like kombucha have grown due to shifting consumer preferences toward functional beverages that can bring good health impacts. For instance, the Institute of Food Technologists (IFT) reported that in the U.S. beverage industry as a whole, functional beverages held 76.4% of the market share in 2017.

Probiotic beverages are often created from fermented milk products like kefir and yogurt. This, however, has a significant advantage over other probiotic drinks in that it can be drunk by those with celiac disease and lactose intolerance because it is made by fermenting sweetened tea.

REGULATORY STRINGENCY ON ALCOHOL CONTENT TO HAMPER GROWTH

Because it poses a risk to the public’s health, numerous regulatory organizations have been closely regulating the alcohol content of various beverages. The high alcohol level, which may interfere with persons taking medication, is one of the major hazards. In addition, secondary fermentation may cause changes in the alcohol ratio when the beverage is transported from the factory to the merchant. In some cases, flavorings may have an impact on the beverage’s alcohol concentration as well.

Regulatory organizations implement rigorous regulations limiting the alcohol level of beverages to address these problems. For instance, the United States Food and Drug Administration (FDA) states that the alcohol concentration of a liquid cannot ever be higher than 0.5% alcohol by volume (ABV) during manufacture, at the time of consumption, or after consumption.

AVAILABILITY OF NUMEROUS FLAVORFUL OPTIONS TO DRIVE THE MARKET

Consumers today are growing more adventurous and don’t hesitate to try out novel flavors. This has prompted manufacturers to add fresh flavors and ingredients to their products to attract customers. Hibiscus lime, lavender, blueberry, guava, and many other new tasty tastes are just a few of the appealing ones. Various spices, herbs, fruits, and juices are used to flavor kombucha.

For instance, Kombrewcha introduced two new varieties in the U.S. in July 2020: blood orange and mango pineapple. Additionally, due to the expanding mainstream trends of on-the-go convenience, people are enticed to buy them by the beverage’s availability in cans and bottles.

Market Segments Covered in Report

By Flavor:

• Regular
• Herbs & Spices
• Citrus
• Berries
• Apple
• Coconut & Mangoes
• Flowers
• Others

By Distribution Channel:

• On-trade
• Off-trade

By Packaging:

• Glass Bottles
• Cans

By Region and Country:

• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
• Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
• Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Why is Regular flavored estimated to account for the largest market share?

As more people are willing to try new things, regular kombucha is becoming more and more popular. Variants of flavored kombucha have seen a sharp increase in sales. In the upcoming years, several flavors, particularly herbs, spices, and berries, are anticipated to see greater demand than citrus, apple, coconut, and floral flavors.

Why is Off Trade expected to expand the fastest during the forecast period?

During the assessment period, the off-trade segment is expected to grow at a faster CAGR of 17.1%. Today, more distribution channels are accessible for these drinks, including supermarkets, convenience stores, health stores, and internet sellers.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

• With a 41.5% revenue share, North America contributed the most to the market. Customers looking for a high-quality, healthier soft drink alternative enjoy the beverage, which has seen a quick expansion in the local market. The demand for the products has increased due to consumers in the United States and Canada wanting an ethical, sustainable, and low-sugar lifestyle.
• Asia Pacific is anticipated to experience the quickest growth during the projection period. Due to increased visibility and awareness in nations like China, Japan, Australia, Malaysia, and Vietnam, the product continues to be in high demand throughout the Asia-Pacific region.

Competition Analysis

To cater to consumers’ diverse tastes and interests, kombucha makers have launched and are producing various products. Existing and emerging kombucha players are concentrating on extending their product selection in light of recent market trends, such as shifting customer preferences towards non-alcoholic drinks and rising consumption of healthier beverages.

A list of some of the key suppliers present in the market are:

• Makana Beverages LLC
• Kombucha Wonder Drink
• KeVita LLC
• Humm Kombucha LLC.
• Reed’s Inc.
• Carpe Diem
• NessAlla Kombucha
• Live Soda LLC
• Kosmic Kombucha
• Buchi Kombucha
• GT’s Living Foods

Report Coverage and Highlights

• Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
• Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
• The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
• Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
• Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
• Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
• Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
• Key drivers, restraints, opportunities, and emerging trends impacting the market growth.
• Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
• Strategic market analysis, recommendations, and future headways on crucial winning strategies.