Decorative Paints Market

Global Decorative Paints Market Analysis and Opportunity Assessment by Product Type, Formulation, Application, Sale Channel, Price, Region, and Country – Forecast 2022 – 2032

The market is expected to generate an incremental $ opportunity of US$ 27,061.7 Mn between 2022 and 2032

Category: Chemicals & Materials

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ID: CVC-00216

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Format: PDF+Excel Dataset

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Published Date: October 2022

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Pages: 340

Decorative Paints Market Size Analysis

According to a research survey conducted by ChemView Consulting, in 2022, the Global Decorative Paints Market was worth US$ 47,652.7 Mn and is expected to grow at a CAGR of 4.6% over the forecast period. The market is expected to hit US$ 74,714.4 Mn by 2032 end. From 2017–2021, when the market’s CAGR was 3.4%, the market underwent significant growth.

Altering and repairing residential, non-residential, commercial, and infrastructural structures are among the many tasks involved in building. The per capita use of paint is also influenced by rising disposable income, a higher standard of living, and expanding interior design trends.

Market Dynamic

THE RAPID URBANIZATION WILL SPUR THE MARKET

The market for decorative paints is expanding at a rapid pace. Rapid urbanization, increasing quality of living, and consumer interest in enhancing the visual appeal of their houses and residential structures have significantly increased demand. Consumers have changed their preferences to favor paints with very robust qualities, emphasizing contemporary aesthetics. Consumers are willing to spend more freely on such products due to rising disposable income levels.

REGULATORY POLICIES PLAY A CRUCIAL ROLE IN THE MARKET GROWTH

There are currently several regulatory policies impacting the paints & coatings industry. These policies can create uncertainty throughout the value chain, which can significantly slow the adoption of new technology. Different time-consuming regulatory changes in other regions can affect the raw material producers, formulators, channel partners, and end-users.

With increasing governments implementing stringent regulatory policies, decorative coatings producers must constantly evolve their processes to comply with the new approaches and reduce VOC emissions by using alternative coatings materials or technologies.

EMERGING NATIONS CREATE AMPLE OF OPPORTUNITY

Emerging economies are investing heavily in large-scale infrastructure development projects. Emerging markets in these economies are witnessing higher growth than in North America and Europe. This is attributed to leading companies investing heavily in these regions as decorative coatings manufacturers have a tremendous opportunity.

The demand for decorative coatings in China and India will likely increase with rapid urbanization, a stable economy, and growing construction industry. There is also a rise in residential buildings and the construction of bridges, tunnels, and roads across the region.

Decorative Paints Market

Market Segments Covered in Report

By Product Type:

  • Water-based paints
  • Solvent-based paints

By Formulation:

  • Emulsion-based paints
  • Distemper

By Application:

  • Interior Paints
  • Exterior Paints

By Sales Channel:

  • Online
  • Offline

By Price

  • Premium
  • Medium
  • Economical

By Region and Country:

  • North America (U.S., Canada)
  • Latin America (Brazil, Mexico, Rest of Latin America)
  • Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
  • Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
  • Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Why are Water Based Paints projected to dominate the market?

The market for decorative paints is predicted to be dominated by water-based paints. In 2021, it was expected that the water-based paints market would expand by 4.0% annually. The need for water-based paints is anticipated to increase in the upcoming years as residential and commercial building development picks up the pace throughout the world.

Why is the Interior Decorative Paints category segment expected to expand the fastest during the forecast period?

In 2021, it was predicted that revenue in the interior category would increase by 4.2% annually. Between 2020 and 2021, the demand for the outside type is projected to grow at a CAGR of 3.9%. Throughout the projected period in Europe, the interior paints category will continue to have a share of more than 75% of the applications indicated.

The need for interior decorative paints is rising as more homes, businesses, shopping malls, offices, hotels, and restaurants are being built. The demand for decorative paints in the interior market is also being boosted by the expanding trend of interior design and restoration worldwide.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

  • The Asia-Pacific coatings market is expected to be the fastest growing market over the forecast period, with a CAGR of 5.4%. The Asia Pacific was the largest decorative coating market in terms of value and volume and is projected to lead the region in terms of growth during the next five years.
  • India has tremendous development potential, given the country’s housing needs and the rising number of individuals buying homes. During the projection period, it is anticipated that India’s decorative paints market will grow at a CAGR of 5.3%. Developing high-rise structures in major cities and urbanization significantly increase the demand for decorative paints in India. An increase in disposable income is also pushing the rise of the industry.
  • In 2021, The Asia Pacific had a market share of 23.4%. The U.S. decorative paints market is expected to grow by 4.1% from 2020 due to increasing demand for construction projects. The increasing demand for residential and commercial buildings will be a major growth driver during 2021.

Competition Analysis

The market for decorative paints is slightly consolidated with some major players. Major players in the market are focusing on merger and acquisition tactics along with product development to increase their market position. Some of them strongly emphasize raising production capacity to increase their annual turnover.

Some of the key developments that have taken place in the Decorative Paints Market include:

  • In December 2021, Eastman Chemical intended to invest to considerably boost its facility’s capacity to create tertiary Decorative Paints (DIMLA) in Ghent, Belgium.
  • In January 2020, Belle Chemical, a Cornerstone Chemical subsidiary, purchased the methyl decorative paints business from The Chemours Company.

A list of some of the key suppliers present in the market are:

  • Akzoko Nobel N.V.
  • Sherwin – Williams Company
  • PPG Industries, Inc.
  • Asian Paints Limited
  • NIPSEA GROUP (Nippon Paint)
  • Valspar Corporation
  • Jotun
  • BASF-SE
  • Berger Paints India Limited
  • RPM International Inc.
  • KANSAI Paints Co., Ltd.

Global Decorative Paints Market 2022-2032: Report Coverage and Highlights

  • Assessment of the historical and current market size (2017-2021), market projections (2022-2032), and its contribution to the parent market
  • Key drivers, restraints, opportunities, and key emerging trends impacting market growth
  • Predictions on critical supply, demand, and technological trends and changes in consumer behavior
  • Value chain analysis (list of manufacturers, distributors, end-users, average profitability margins, etc.)
  • Segment-wise, country-wise, and region-wise market analysis
  • Competition mapping, market share analysis, key strategies adopted by top players, and competitive tactical intelligence
  • Key product innovations and regulatory framework
  • Covid-19 impact on the market and how to navigate
  • Strategic market analysis and recommendations on crucial winning strategies
Research Scope Details
Forecast period 2022-2032
Historical data available for 2017-2021
Market analysis USD Million for Value and Tons for Volume, and CAGR from 2022 to 2032
Key regions covered North America, Latin America, Europe, Asia-Pacific, Middle East, and Africa
Key countries covered US, Canada, Brazil, Mexico, Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Saudi Arabia, Turkey, UAE, South Africa, Nigeria, Egypt
Key segments covered By Product Type, Formulation, Application, Sale Channel, Price, and Region
Customization scope Available upon Request
Pricing and purchase options Available upon Request
  • Report Includes

    Market Size Data

    • Global market size data, historical (2018 to 2022) and forecast (2023 to 2033), by each segment and region
    • Regional level market size data, historical (2018 to 2022) and forecast (2023 to 2033), by each segment and country
    • Country level market share data, historical (2018 to 2022) and forecast (2023 to 2033), by each segment
    • Market attractiveness analysis based on market share index and CAGR index for each of the segments and regions
    • Incremental dollar opportunity generated in the forecast period would be indicated
    • Key Takeaways, Recommendations, and key investment pockets for the relevant segments would be highlighted

    Market Background

    • Macroeconomic factors that impact the market developments
    • Market dynamics (Drivers, Restraints, Opportunities) that positively or negatively influence market growth
    • Supply Side and Demand Side trends – trends witnessed from buyers and suppliers side
    • Production and Consumption Gap Analysis – analysis of gap between production and consumption in any geography to fulfil unmet demand
    • Trade analysis and analysis of key supply and demand hubs
    • Identification of hotbed opportunities existing in the market
    • Porter’s and PEST analysis to understand the business environment of the geography
    • Regulatory scenario – Identification of key sector specific and trade regulations, and assessment of whether it helps or hinder market development & growth

    Pricing Analysis

    • Regional-level product pricing analysis to set and benchmark your current or future product offerings across each product type
    • Historical and projected pricing trends of the product which helps in determining the product’s price and/or services beneficial for companies product lifecycle
    • Cost teardown analysis and key factors impacting pricing

    Value Chain Analysis

    • Country-wise list of raw material suppliers
      • Raw material price trends and buyers’ sentiment
      • Overview of Intelligent Sourcing Technique
      • Raw material procurement requirements
      • Vendor selection criteria
    • Country-wise list of product manufacturers
    • Country-wise list of distributors/traders
    • Country-wise list of end-users
      • End-Users/Customers consumption mapping
      • Key End-Users/Customers client list
    • Country-wise list of other key channel partners
    • Average profitability margins
    • Regional value chain dynamics

    Competition Analysis

    • Market shares and production capacities of key players
    • Tier structure analysis of market
    • Comprehensive competition dashboard representing the top 10-15 players in the market
    • Individual company profiles of top 15 to 20 manufacturers
      • Business Overview
      • Product Portfolio
      • Key Financials
      • Recent Developments
      • SWOT Analysis
      • Strategies

Country Coverage
North America: U.S., Canada
Latin America: Brazil, Mexico, Argentina, Central America, Rest of Latin America
Western Europe: Germany, Italy, France, UK, Spain, Poland, Romania, Rest of Western Europe
Eastern Europe: Russia & Belarus, Balkan Countries, Baltic Countries, Central Asia, Rest of Eastern Europe
Middle East & Africa: KSA, UAE, Turkey, Israel, Northern Africa, South Africa, Rest of Middle East & Africa
East Asia: China, Japan, South Korea
South Asia & Pacific: India, ASEAN, Australia & New Zealand, Rest of South Asia & Pacific

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Frequently Asked Questions

In the forecast period between 2022 and 2032, the market is expected to grow at a CAGR of 4.6%.

Sales are driven by increased commercial building development, rising living standards, and demand for home renovation and interior design.

Major global Decorative Paints Market players are Akzoko Nobel N.V., Sherwin – Williams Company, PPG Industries, Inc., Asian Paints Limited, NIPSEA GROUP (Nippon Paint), Valspar Corporation, Jotun, BASF-SE, Berger Paints India Limited, RPM International Inc., KANSAI Paints Co., Ltd.

Rising awareness regarding the presence of heavy toxic metals such as Lead in decorative paints and stringent regulations regarding their use have restrained the market’s growth.

The Asia Pacific region is expected to account for the largest market revenue share in the Global Decorative Paints market.

  1. Executive Summary
    • Global Market Snapshot
    • Key Success Factors
    • Strategic Analysis and Recommendations
  2. Market Overview
    • Market Taxonomy
    • Market Definitions
  3. Research Methodology
    • Preliminary Investigation & Research Design
    • Secondary Research & Primary Research
    • Data Analysis & Econometric Modelling
    • Expert Data Validation
  4. Key Emerging Trends Analysis
    • Supply-Side Trends
    • Demand-Side Trends
  5. Global Decorative Paints Market Value (US$ Mn) and Volume (Tons) Analysis
    • Global Market Value (US$ Mn) Analysis, 2017 – 2032
    • Incremental $ Opportunity Index, 2022-2032
    • Global Market Volume (Tons) Analysis, 2017 – 2032
  6. Global Decorative Paints Market Pricing Analysis
    • Regional Level Pricing Analysis and Forecast
      • Manufacturers Level Pricing
      • Distributor Level Pricing
    • Global Pricing Analysis Benchmark
    • Cost Breakdown Analysis
  7. Cross-Sectional Analysis
    • Cross Analysis of Application W.R.T. Product Type
  8. Supply Vs. Demand Analysis
    • Regional Supply Vs. Demand Gap Assessment
    • Top Producing Countries Analysis
  9. Market Background
    • Macroeconomic Factors
    • Forecast Factors
    • Market Dynamics
      • Driver
      • Restraint
      • Opportunity
    • Supply Chain Analysis
      • List Raw Material Suppliers
      • List of Manufacturers
      • List of Distributors
      • List of End-Users
      • Average Profitability Margin Analysis
    • Covid-19 Impact Assessment
      • Economy/Cluster Projections
      • Covid-19 Economic Assessment
      • Potential Impact on Target Market
      • Recovery Scenario
    • Regulatory Framework
      • Regulations of Key Countries
      • Potential Impact of Regulations
    • Porter’s Five Forces Analysis
    • Technology Landscape
  10. Global Decorative Paints Market 2017 – 2032 by Product Type
    • Introduction
    • Key Market Trends
    • Historical and Current Market (2017-2021) and Future Market Analysis (2022-2032) By Product Type [Value (US$ Mn) and Volume (Tons) Analysis]
      • Water-based paints
      • Solvent-based paints
    • Market Attractiveness Analysis by Product Type
  11. Global Decorative Paints Market 2017 – 2032 by Formulation
    • Introduction
    • Historical and Current Market (2017-2021) and Future Market Analysis (2022-2032) By Formulation [Value (US$ Mn) and Volume (Tons) Analysis]
      • Emulsion-based paints
      • Distemper
    • Market Attractiveness Analysis by Formulation
  12. Global Decorative Paints Market 2017 – 2032 by Application
    • Introduction
    • Historical and Current Market (2017-2021) and Future Market Analysis (2022-2032) By Application [Value (US$ Mn) and Volume (Tons) Analysis]
      • Interior Paints
      • Exterior Paints
    • Market Attractiveness Analysis by Application
  13. Global Decorative Paints Market 2017 – 2032 by Sale Channel
    • Introduction
    • Historical and Current Market (2017-2021) and Future Market Analysis (2022-2032) By Sale Channel [Value (US$ Mn) and Volume (Tons) Analysis]
      • Online
      • Offline
    • Market Attractiveness Analysis by Sale Channel
  14. Global Decorative Paints Market 2017 – 2032 by Price
    • Introduction
    • Historical and Current Market (2017-2021) and Future Market Analysis (2022-2032) By Price [Value (US$ Mn) and Volume (Tons) Analysis]
      • Premium
      • Medium
      • Economical
    • Market Attractiveness Analysis by Price
  15. Global Decorative Paints Market Historical Analysis 2017 – 2021 and Forecast 2017 – 2032 by Region
    • Introduction
    • Key Market Trends
    • Historical and Current Market (2017-2021) and Future Market Analysis (2022-2032) By Region [Value (US$ Mn) and Volume (Tons) Analysis]
      • North America
      • Latin America
      • Europe
      • Asia-Pacific
      • Middle East
      • Africa
    • Market Attractiveness Analysis by Region
  16. North America Decorative Paints Market Historical Analysis 2017 – 2021 and Forecast 2022-2033
    • Introduction
    • Key Market Trends
    • Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]
      • By Country
        • U.S.
        • Canada
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
    • Market Attractiveness Analysis
      • By Country
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
  1. Latin America Decorative Paints Market Historical Analysis 2017 – 2021 and Forecast 2017 – 2032
    • Introduction
    • Key Market Trends
    • Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]
      • By Country
        • Brazil
        • Mexico
        • Rest of Latin America
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
    • Market Attractiveness Analysis
      • By Country
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
  1. Europe Decorative Paints Market Historical Analysis 2017 – 2021 and Forecast 2017 – 2032
    • Introduction
    • Key Market Trends
    • Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]
      • By Country
        • Germany
        • Italy
        • France
        • UK
        • Spain
        • Netherlands
        • Norway
        • Russia
        • Rest of Europe
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
    • Market Attractiveness Analysis
      • By Country
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
  1. Asia-Pacific Decorative Paints Market Historical Analysis 2017 – 2021 and Forecast 2017 – 2032
    • Introduction
    • Key Market Trends
    • Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]
      • By Country
        • China
        • Japan
        • South Korea
        • India
        • Indonesia
        • Thailand
        • Vietnam
        • Australia & New Zealand
        • Rest of Asia-Pacific
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
    • Market Attractiveness Analysis
      • By Country
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
  1. Middle East Decorative Paints Market Historical Analysis 2017 – 2021 and Forecast 2017 – 2032
    • Introduction
    • Key Market Trends
    • Pricing Analysis
    • Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]
      • By Country
        • Saudi Arabia
        • Turkey
        • U.A.E.
        • Rest of the Middle East
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
    • Market Attractiveness Analysis
      • By Country
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
  1. Africa Decorative Paints Market Historical Analysis 2017 – 2021 and Forecast 2017 – 2032
    • Introduction
    • Key Market Trends
    • Pricing Analysis
    • Historical and Current Market Size (2017-2021) and Future Market Size Analysis (2022-2032) [Value (US$ Mn) and Volume (Tons) Analysis]
      • By Country
        • South Africa
        • Nigeria
        • Egypt
        • Rest of Africa
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
    • Market Attractiveness Analysis
      • By Country
      • By Product Type
      • By Formulation
      • By Application
      • By Sale Channel
      • By Price
  2. Competition Analysis
    • Tier Structure Breakdown
    • Market Share Analysis
    • Production Capacity Analysis
    • Company Footprint Analysis
      • Product Footprint of Players
      • Regional Footprint of Players
      • Channel Footprint of Players
    • ChemView’s Competitor Positioning Matrix
  3. Company Profiles
    • Akzoko Nobel N.V.
      • Company Overview
      • Product & Financial Portfolio
      • Manufacturing Facilities
      • Recent Developments
      • SWOT Analysis
      • Strategy Overview
    • Sherwin – Williams Company
    • PPG Industries, Inc.
    • Asian Paints Limited
    • NIPSEA GROUP (Nippon Paint)
    • Valspar Corporation
    • Jotun
    • BASF-SE
    • Berger Paints India Limited
    • RPM International Inc.
    • KANSAI Paints Co., Ltd.
  4. Assumptions and Acronyms

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