Cat Food Market

Cat Food Market Size Analysis

According to a recent survey conducted by ChemView Consulting, the Global Cat Food Market grew at a CAGR of 4.5% between 2017-2021 and is estimated to be US$ 30214.6 Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 4.3% and is expected to reach a valuation of US$ 46,032.0 Mn by 2032 end.

Organic cat food items are becoming increasingly popular among consumers, who are also looking for better diet options for their pets.

Market Dynamic

CAT OWNERSHIP TRENDS INFLUENCING THE CAT FOOD MARKET

The growing number of cat owners is the main factor driving the cat food business. As a result, people are buying more nondiscretionary and discretionary goods like snacks, toys, and other consumables.

Pet ownership has increased among millennials, the elderly, and families headed by a single person. The growing popularity of cats drives sales in the cat food industry as family pets.

THE HIGH IMPACT OF REGULATIONS ON THE PET FOOD INDUSTRY IS LIKELY TO HAMPER THE INDUSTRY GROWTH

The pet food business is projected to experience a high regulatory impact, which will impede industry expansion. For instance, the FSMA’s Preventive Controls for Animal Food Rule mandates that pet food manufacturers adhere to all Current Good Manufacturing Practices (CGMPs) and implement HACCP controls, with a few variances from those that apply to human food.

Additionally, the Sanitary Transport Rule under the FSMA recently made it necessary for shippers, receivers, and carriers of pet food and pet food ingredients to ensure that the food is shipped in a sanitary manner and to prevent contamination and deterioration during transport, particularly with pet foods. The cost of adopting these regulations is predicted to be around USD 130 million per year for the business, which will raise consumer prices.

HUMANIZATION OF PETS AFFECTING INNOVATIONS IN CAT FOOD

Pets have developed into extended family members. The humanization of cats has become a major trend, driving the global cat food business and the pet food industry. Owners treat their pets as though they were their children.

Pet food producers have taken note of this and are creating various items comparable to human meals. Promoting and labeling pet foods likewise adhere to the humanization philosophy by featuring mouthwatering images of pink salmon, steaks, broccoli, and carrots to draw in pet owners.

Market Segments Covered in Report

By Nature:

• Organic
• Monoprotein
• Conventional

By Source:

• Animal Derived
• Fish
• Chicken
• Duck
• Beef
• Pork
• Venison/Game
• Lamb
• Turkey
• Plant-derived
• Insect- derived
• Crickets
• Mealworms
• Black soldier flies

By Product Type:

• Kibble/Dry
• Extruded
• Baked
• Coated
• Treats and Chews
• Pastes
• Cremes / Cream-Snacks
• Crunchy snacks
• Chew sticks
• Tablets
• Biscuits
• Jerky
• Rawhide
• Dehydrated Food
• Freeze Dried Food
• Freeze-Dried Raw
• Wet Food
• Frozen
• Raw Food
• Powder

By Pet Type:

• Kitten
• Senior

By Packaging Type:

• Pouches
• Bags
• Can
• Bottles & jars
• Folding cartons
• Tubs & Cups

By Distribution Channel:

• Store-based Retailing
• Hypermarkets/Supermarkets
• Convenience Stores
• Mom and Pop Stores
• Pet Stores
• Discounters
• Independent Grocery Retailers
• Drugstores
• Other Retail Formats
• Online Retailers

By Region and Country:

• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
• Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
• Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Why is wet food among the fastest-growing cat food types?

Consumer preference for wet cat food is evident by a CAGR of more than 5% throughout the assessment period. These goods provide a balanced flavor profile with vitamins and minerals to keep you hydrated and healthy.

Wet pet food benefits young animals that can’t chew due to missing teeth, misaligned jaws, or small mouths.

Why are organic cat food products witnessing higher demand?

Cat food made organically is anticipated to expand at a CAGR of 5.8%. Better consumer behavior regarding pet food and its ingredients is to blame for the growth. More and more pet owners are looking for similar attributes in pet food as natural and organic foods for human use gain popularity.

Customers require that their cat food be free of artificial flavors, colors, preservatives, hormones, pesticides, antibiotics, and synthetic hormones. Producers are launching various brands with a wide range of organic cat food products to capitalize on the current market trend.

Is there increase in demand for insect protein in the cat food market?

The CAGR for sources obtained from insects is expected to increase to 7.0%. Additionally, several businesses emphasize including fresh flavors in their products. Most animal feeds are made of corn, wheat, and soy, combined with animal fats to give them a taste similar to meat. Only a few cat meals contain insect proteins, but as more people look for more affordable, environmentally friendly, and sustainable pet food options, this market is expected to expand.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

• With a market share of 41.5%, North America holds the top spot in the industry thanks to the rising pet ownership in the continent. In addition, introducing private label brands is accelerating the market’s expansion.
• The cat food business continues to be dominated by Europe. Several studies have found that cat ownership in the area has increased over the past century. Due to the relative simplicity of keeping a cat as a pet in the modern lifestyle, cat owners increased more than dog owners.

Competition Analysis

Targeting new markets quickly becoming hotbeds for pet sales offers the best chance for growth in the global cat food market. The sharp rise in cat ownership, rising disposable incomes, rapid urbanization, and rising disposable incomes lead to higher living standards and increased discretionary purchasing.

Geographic expansion is no longer a manufacturer’s backup business plan. In addition to sophisticated go-to-market tactics, including partnerships, mergers, acquisitions, and divestitures, manufacturers are concentrating on organic growth.

The key development in the Global Cat Food Market:

• In April 2021, as a sustainable product, Catit announced the release of Catit Nuna, a cat kibble that contains up to 92% insect-based protein derived from entire grubs.
• In June 2021, to capitalize on rising pet ownership in the nation during the covid-crisis, Mars Petcare’s Indian division announced the launch of wet cat food under the Whiskas brand.

A list of some of the key suppliers present in the market are:

• Evanger’s Dog & Cat Food Company, Inc.
• Mars Incorporated
• Purina
• Hill’s Pet Nutrition
• Affinity Petcare SA
• Nutro Products Inc.
• Dave’s Pet Food
• Boulder Dog Food Company
• Rollover Pet Food Ltd.
• Real Pet Food Company Pty Ltd
• Freshpet
• Burgess Group PLC

Report Coverage and Highlights

• Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
• Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
• The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
• Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
• Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
• Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
• Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
• Key drivers, restraints, opportunities, and emerging trends impacting the market growth.
• Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
• Strategic market analysis, recommendations, and future headways on crucial winning strategies.