Anti-Counterfeiting Packaging Market

Anti-Counterfeiting Packaging Market Size Analysis

According to a recent survey conducted by ChemView Consulting, the Global Anti-Counterfeiting Packaging Market grew at a CAGR of 5.1% between 2017-2021 and is estimated to be US$ 1,36,525.1 Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 4.5% and is expected to reach a valuation of US$ 48,612.81 Mn by 2032 end.

Protecting goods and products from being tampered with, copied, and duplicated at lower quality is known as anti-counterfeiting. Counterfeiting is known as the illegal production and marketing of goods, including their bearing and packaging, without the owner’s permission. Many anti-counterfeiting packaging systems have been adopted to keep the items from being copied and to give consumers authentic, original products.

Numerous technologies, including barcodes, holograms, and RFIDs, have found use in anti-counterfeiting measures. The market for anti-counterfeiting packaging is anticipated to increase due to escalating governmental restrictions and rising customer desire for unique products.

Market Dynamic

INCREASING FOCUS ON BRAND PROTECTION BY MANUFACTURERS TO FUEL MARKET DEMAND

Adding brand protection technology to the product’s packaging and labeling prevents losses resulting from tampering and diversion. The packaging, labeling, guarantees, certificates of warranty, and ownership documents are also fake, giving the object the appearance of being a legitimate item.

Barcodes, RFIDs, and holograms are a few authentication and brand protection technologies incorporated into the label and packaging’s original design. During the projection period, it is predicted that the market will grow rapidly due to the use of these anti-counterfeit technologies to offer an efficient solution.

THE HIGH COST OF PRODUCTION AND INVESTMENT IS LIMITING THE ADOPTION OF ANTI-COUNTERFEITING PACKAGING TECHNOLOGIES

Governmental regularisation has forced most businesses to adopt various anti-counterfeiting techniques because counterfeiting is primarily motivated by the desire for inexpensive goods, stoking the market demand for counterfeit goods.

Due to the expensive expense of producing new packaging technologies, many firms now engage in traditional counterfeiting practices. Additionally, investors frequently oppose the development of new technologies because they could result in a bigger loss for the business. These are a few of the main things preventing the market from expanding.

KEY MANUFACTURING SECTORS PROVIDE AN EXCELLENT BREEDING GROUND FOR THE  PACKAGING COMPANIES TO EXPAND THEIR OPERATIONS

In growing nations, key industrial industries, including pharmaceuticals, food and beverage manufacturing, apparel and clothing manufacturing, and agriculture, are all experiencing rapid growth. This presents a great opportunity for packaging companies to expand their businesses.

Additionally, the covid pandemic saw a significant increase in the sales of pharmaceuticals and personal care items in these countries, which is anticipated to further fuel the demand for anti-counterfeit packaging in the coming years.

Market Segments Covered in Report

By Technologies:

• Authentication packaging technology

• Ink And Dyes
• Security Inks
• Holograms
• Overt Holograms
• Covert Hologram
• Watermarks
• Physical Paper Watermark
• Digital Watermark
• Taggants
• Detection Taggants
• Identification Taggants

By Track & Trace Packaging Technology:

• Barcode Technology

• Bar Code Labels
• Paper Barcode Labels
• Aluminum Barcode Labels

• Polyester Barcode Labels

• Ceramic Barcode Labels

• RFID Technology

• Low-Frequency RFID
• Ultra-high Frequency RFID
• High-Frequency RFID

By Application:

• Food Packaging

• Canned Food Packaging
• Convenience Food Packaging
• Baby Food
• Packaged Bakery Products
• Confectionery
• Packaged Dairy Products
• Packaged Meat Products
• Packaged Seafood
• Pharmaceutical Packaging
• The Counter Drugs
• Prescription Based Drugs

By Region and Country:

• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
• Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
• Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Segment-Wise Analysis

Why are holograms projected to ensure the most revenue during the forecast period?

A hologram is a laser light recording technique that enables recording a two- or three-dimensional image as a micro-relief diffraction pattern on a flat surface. In addition to blister packaging aluminum foil, holographic shrink sleeves, polyester-based tamper-evident labels, holographic induction cap seals, and holographic hot stamping foil, holograms are widely accessible in a variety of forms.

The market will rise during the forecast period due to using holograms in packaging to create anti-counterfeiting measures.

Why is the food & beverages segment expected to expand the fastest during the forecast period?

The food and beverage category is anticipated to grow favorably during the anticipated period. The main causes of the growth in demand for packaged food, which makes it vulnerable to counterfeiting, are changing lifestyles and expanding economies.

This causes the dissemination of falsely labeled, potentially dangerous food products to people. Food safety and product expiration are protected by various anti-counterfeiting technologies, including barcodes, labeling, and RFIDs. Therefore, it is anticipated that the segment will increase rapidly during the projection period due to high packaged food demand.

Region-Wise Analysis

The regions analyzed for the market include North America, Europe, Latin America, Asia Pacific, Middle East, and Africa.

• With a market share of 23.4%, the consumer electronics and car industries are predicted to continue to develop. The European Commission’s strict anti-counterfeiting regulations will also contribute to this industry’s growth. High auto sales drive the increased need for anti-counterfeit packaging due to changing customer lifestyles. Anti-counterfeit packaging is in demand on the market due to this aspect.
• Because of the significant demand coming from developing nations like China and India, the Asia-Pacific area is anticipated to grow at the highest rate. Due to its high prevalence of counterfeiting, China has embraced several anti-counterfeiting technologies, including barcodes, holograms, labeling, and RFIDs. Consumer awareness has increased. As a result, growing the market.

Competition Analysis

The competitive landscape of this market shows CCL Industries Inc. as the sole dominant force. One significant aspect of the company’s success can be attributed to its diverse product line of packaging methods and ongoing advancements to combat counterfeiting.

Some of the key developments that have taken place in the Anti-Counterfeiting Packaging Market include:

• In July 2021, Strategic IP Information Pte Ltd., Asia’s top online brand and content rights protection company, was bought by Authentix (SIPI). With this strategic purchase, Authentix’s digital security technology portfolio will now encompass online anti-counterfeiting and content rights solutions, broadening the range of services we can provide to clients seeking brand protection.
• In June 2021, the most potent product authentication system on the market, OPTEL IdentifAI, was unveiled. With this launch, the business can verify its items without impacting its production and packaging processes, and customers may use mobile devices to scan products to ensure they are receiving what they paid for.

A list of some of the key suppliers present in the market are:

• CCL Industries Inc.
• 3M Company
• Zebra Technologies Corporation
• SML Group
• SICPA HOLDING SA.
• Avery Dennison Corporation
• BrandWatch Technologies
• Impinj, Inc.
• MicroTag Temed Ltd.

Report Coverage and Highlights

• Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
• Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
• The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
• Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
• Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
• Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
• Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
• Key drivers, restraints, opportunities, and emerging trends impact market growth.
• Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
• Strategic market analysis, recommendations, and future headways on crucial winning strategies.