Kombucha Market : Shifting Consumer Preferences Toward Functional Beverages Full Of Health Benefits Catalysis The Market Rise

Kombucha Market Overview

According to a recent survey conducted by ChemView Consulting, the Global Kombucha Market grew at a CAGR of 14.6% between 2017-2021 and is estimated to be US$ 2274.3 Mn in 2022. Currently, the market is anticipated to grow at a CAGR of 16.3% and is expected to reach a valuation of US$ 10,295.4 Mn by 2032 end.

Consumers have made a tremendous change toward taking charge of their health and welfare and dedicating themselves to extending their lifespan, which has increased product adoption. The marketing of kombucha as a toxin-eliminating, immune-system-boosting, and weight-loss aid is encouraging consumers worldwide to consume it more frequently.

ChemView Consulting has analyzed that customers’ interest in and demand for beverages like kombucha have grown due to shifting consumer preferences toward functional beverages that can bring good health impacts. For instance, the Institute of Food Technologists (IFT) reported that in the U.S. beverage industry as a whole, functional beverages held 76.4% of the market share in 2017.

During the assessment period, the off-trade segment is expected to grow at a faster CAGR of 17.1%. Today, more distribution channels are accessible for these drinks, including supermarkets, convenience stores, health stores, and internet sellers.

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Segments Covered in Report

By Flavor:

  • Regular
  • Herbs & Spices
  • Citrus
  • Berries
  • Apple
  • Coconut & Mangoes
  • Flowers
  • Others

By Distribution Channel:

  • On-trade
  • Off-trade

By Packaging:

  • Glass Bottles
  • Cans

By Region and Country:

  • North America (U.S., Canada)
  • Latin America (Brazil, Mexico, Rest of Latin America)
  • Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
  • Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
  • Africa (South Africa, Nigeria, Egypt, Rest of Africa)

Key Takeaways from the Kombucha Market

  • Based on the flavor, as more people are willing to try new things, regular kombucha is becoming more and more popular. Variants of flavored kombucha have seen a sharp increase in sales. In the upcoming years, several flavors, particularly herbs, spices, and berries, are anticipated to see greater demand than citrus, apple, coconut, and floral flavors
  • Based on the distribution channel, During the assessment period, the off-trade segment is expected to grow at a faster CAGR of 17.1%. Today, more distribution channels are accessible for these drinks, including supermarkets, convenience stores, health stores, and internet sellers.
  • Based on the region, with a 41.5% revenue share, North America contributed the most to the market. Customers looking for a high-quality, healthier soft drink alternative enjoy the beverage, which has seen a quick expansion in the local market. The demand for the products has increased due to consumers in the United States and Canada wanting an ethical, sustainable, and low-sugar lifestyle.

Competition Summary

Key companies covered in the market study are Makana Beverages LLC, Kombucha Wonder Drink, KeVita LLC, Humm Kombucha LLC., Reed’s Inc., Carpe Diem, NessAlla Kombucha, Live Soda LLC, Kosmic Kombucha, Buchi Kombucha, GT’s Living Foods

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Report Key Highlights and Coverage

  • Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
  • Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
  • The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
  • Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
  • Pricing analysis to set and benchmark your current or future offerings across each product type helps you understand whether your pricing strategy is aligned with market expectations and can be compared to market disruptions.
  • Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
  • Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
  • Key drivers, restraints, opportunities, and emerging trends impact market growth.
  • Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
  • Strategic market analysis, recommendations, and future headways on crucial winning strategies.

About ChemView Consulting

ChemView Consulting is a leading information, market intelligence, and business consulting firm serving clients worldwide in Chemical & Materials, Food & Beverage, Oil & Gas, Clean Energy & Power, and Packaging domains. In their business transformation journey, we have collaborated with global enterprises, including 70% of the largest Forbes 1000 enterprises, helping them deliver on their business ambitions. ChemView Consulting serves clients in approximately 100 countries, with its office in New York, U.S., and Pune, India.

What sets ChemView Consulting apart?

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