Hard Tea Market Overview
According to a research survey conducted by ChemView Consulting, in 2022, the Global Hard Tea Market was worth US$ 2,000.0 Mn and is expected to grow at a CAGR of 25.2% over the forecast period. The market is expected to hit US$ 18,900.0 Mn by 2032 end.
Customers indicate a rising preference for purchasing beverages with less alcohol. As a result, sales of hard Tea are rising. Hard tea manufacturers experiment by blending vodka and wine with berries or citrus fruits. As a result, people are becoming more interested in purchasing hard teas.
With the introduction of new flavors and the expansion of regional and international players into new markets, the demand for hard Tea is expected to rise in the coming years. Furthermore, hard tea companies are strengthening their social media presence to reach a larger consumer base.
ChemView Consulting has analyzed that hard Tea is anticipated to increase in the next years due to the testing of new flavors and the penetration of regional and international players across various geographical regions. Hard tea firms are also strengthening their social media presence to reach a larger client base.
The main factors contributing to the rise in the market are the testing of new flavors and the penetration of regional and international companies across various geographical regions.
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Segments Covered in Report
By ABV:
- Hard Tea containing 2.0-5.0% ABV
- Hard Tea containing More than 5.1% ABV
By Flavor:
- Lemon
- Raspberry
- Peach
- Orange
- Other Flavor
By Distribution Channel:
- Supermarkets/Hypermarkets
- Online Distribution Channels
- Other Distribution Channels
By Region and Country:
- North America (U.S., Canada)
- Latin America (Brazil, Mexico, Rest of Latin America)
- Europe (Germany, Italy, France, UK, Spain, Netherlands, Norway, Russia, Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Indonesia, Thailand, Vietnam, Australia & New Zealand, Rest of Asia-Pacific)
- Middle East (Saudi Arabia, Turkey, UAE, Rest of Middle East)
- Africa (South Africa, Nigeria, Egypt, Rest of Africa)
Key Takeaways from the Hard Tea Market
- Based on the ABV, the 2-5% segment obtained hard Tea’s biggest global revenue share in 2021. The rising demand for alcoholic beverages with low alcohol concentration is to blame for the segment’s increased growth. An increase in health-conscious consumers drives the drink market with an alcohol concentration of less than 5%.
- Based on the flavor, Hard tea producers are experimenting with various tastes to appeal to consumers’ taste buds. Because of this, businesses now combine two tastes and use organic flavors to make their hard Tea stronger. Peach is anticipated to become more popular among the many tea tastes in the future years. It is due to its adaptability.
- The hard tea market’s highest revenue share of 40.0% in 2021 came from North America. Major market participants drive the region’s demand for hard teas. As a result of the epidemic, several new hard tea brands have appeared in the area.
Competition Summary
Key companies covered in the market study are Molson Coors Beverage Company, The Boston Beer Company, Inc, The Pabst Brewing Company (Blue Ribbon Intermediate Holdings, LLC), Two Chicks Drinks, LLC, Blue Point Brewing Company (Anheuser-Busch InBev SA/NV), Loverboy, Inc., Bold Rock Hard Cider (Craft Revolution LLC), Crook & Marker LLC, Nude Beverages, and Cisco Brewers, Inc.
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Report Key Highlights and Coverage
- Our comprehensive, data-backed, and facts-oriented report provides niche and cross-sectional analysis at global and country levels.
- Assessment of the historical (actual data) and current market size (2017-2021), market projections (2022-2032), and CAGR.
- The market assessment across North America, Europe, East Asia, South Asia & Pacific, Latin America, Middle East, and Africa.
- Competitive tactical intelligence, key strategies adopted by top players, production capacity and company shares analysis, product brand surveys, and export-import analysis
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- Predictions on critical supply and demand trends and technological expertise needed to address operations scalability.
- Consumer behavior shifts and their implications for players, list of end-users, and their consumption analysis.
- Key drivers, restraints, opportunities, and emerging trends impacting the market growth.
- Value chain analysis (list of manufacturers, distributors, end-users, and average profitability margins).
- Strategic market analysis, recommendations, and future headways on crucial winning strategies.
About ChemView Consulting
ChemView Consulting is a leading information, market intelligence, and business consulting firm serving clients worldwide in Chemical & Materials, Food & Beverage, Oil & Gas, Clean Energy & Power, and Packaging domains. In their business transformation journey, we have been collaborating with global enterprises, including 70% of the largest Forbes 1000 enterprises, helping them deliver on their business ambitions. ChemView Consulting serves clients in approximately 100 countries, with its office in New York, U.S., and Pune, India.
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